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Umsatzsteigerung mit Long Tail Produkten

Digitale (virtuelle) Produkte im Long Tail Vertrieb Im klassischen Vertrieb wird meist versucht sich auf die Key-Produkte zu konzentrieren. Dabei wird häufig der Long Tail – Ansatz übersehen, für den digitale Produkte (ESD, Software, Games, eBooks, … ) ideal geeignet sind. Chris Anderson: The Long Tail – der lange Schwanz  zeigt, dass die Umsätze mit nicht zu Read more about Umsatzsteigerung mit Long Tail Produkten[…]